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11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them
Increase your profit potential by identifying – and avoiding – these 11 marketing mistakes.
MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unproven Product
Is your business idea built on market research or a...
"Ezine Ad Swaps...Evolutionized!!"
Ezine Swaps...Reborn!
Fact: Make no mistake...ezine ad swaps are powerful FREE promotional vehicles.
Fact: Offering free ads to subscribers WAS a effective way to increase your subscriber base.
People...times have changed!
Ezine swaps are...
Flea Market-ing Lessons
A few days ago, I was signing copies of my book – Climb Your Stairway to Heaven: the 9 habits of maximum happiness – at the flea market. Nobody expects an author to sign books at a flea market. Some people sell a few worn-over books, but...
How To Generate Targeted Traffic...and Cash In On It.
We all know that generating traffic to your site is creating a flow of visitors, but what is targeted traffic? Targeted traffic simply refers to visitors who are actually interested in the topic of your product or service. Targeted traffic will...
Postcard Marketing Your Small Business
One of the best marketing strategies a business or organization can use is postcards. Even before the arrival of online postcard printing and mailing services, postcards had a good reputation amongst guerilla marketers because:
They are...
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Ideas for Ezine Publishing
Ezine publishing is an essential element of your
online business. Ezines allow you to keep in touch
with your prospective customers and to build a
relationship of trust and respect with your readers.
Building this relationship is very important to your
business and your reputation. One way to accomplish
this relationship is by producing a quality ezine
with quality content.
By quality content I mean resources, information and
other helpful items. Do not make your ezine one big
sales letter or ad for your products. You, of course,
want to promote your products in your ezine, but don't
overdo.
When I first started on the Internet, I was looking
for links and ezines that would provide resources to
help me promote and build my online business. I also
needed to learn step by step what Internet marketing
was about. Good ezines can be a goldmine for this
kind of information. I have seen some ezines that
were nothing but a list of ads and I have also seen
some ezines that contained a treasure chest of useful
information. You definitely want your ezine to fall
into that second category. There are many ways of
doing just that.
*Informative Articles: Make sure you include an
article or two that provide some practical and
useful information and maybe some resource links
to back up that information. A good article should
be like a mini tutorial. You should actually learn
something from it. There are many places on the web
where you can get good articles.
Websites:
http://www.connectionteam.com/art.html
http://www.ideamarketers.com
http://www.the-best-list-site-in-the-world.com/lotsart.html
http://www.marketing-seek.com/
Email Article Lists:
mailto:article_announce-subscribe@egroups.com
mailto:PublishInYours-subscribe@onelist.com
mailto:Free-Content-subscribe@onelist.com
mailto:articles_archives-subscribe@egroups.com
mailto:Article_Depot-subscribe@topica.com
*Original Material: Along with other quality articles,
you should write some of your own material. If you
feel you can't write whole articles, write tips, or
updates on what is happening on the Net. Write an
editorial on subjects that apply to your ezine
content. You want to add some of you onto your ezine.
This will help strengthen the relationship between
reader and publisher.
*Helpful Resource Links: Inform your
readers of sites
that would help them in promoting their business,
web design, marketing or other avenues of building
their business. You can get these links by searching
the web, hearing about them from friends or associates,
or reading about them in other ezines. Visit these
sites to see if they are the kind of site you want to
recommend. Write up a short review to go along with
the link. Let your readers know how this site can
help them.
*Quality Products: If you sell or know of some good
products that have helped you or someone you know
with their business, inform your readers. Tell them
why the product would help them with their business
and provide a link for them to find out more.
*Freebies: Everybody loves Freebies!! Tell your
readers about Freebies of all kinds. They do not
have to pertain to business. Things like Free Ebooks,
Free Services, Free Contests, Free Tutorials.....the
list goes on and on. Here are some places to find
freebies:
http://www.4freestuff.com/
http://www.totallyfreestuff.com/
http://www.freewarefiles.com/
http://www.thefreesite.com/
http://free-n-cool.com/
http://www.free-ebooks.net/
http://www.web-promotion-site.com/
This is just a sample. There are thousands of sites
that offer something for free. Do a search in your
favorite search engine and see all the great links
you can find.
*Interaction: You could have a Reader's Comments
section so your readers can give their opinions,
share their ideas and stories, ask questions, and
make suggestions. This also helps strengthen the
reader-publisher relationship.
For more help on ezine publishing:
http://www.e-zinez.com
http://www.ezineuniversity.com
Above all else, remember that your ezine is for
your readers and you want to help them by providing
a quality ezine with quality content. This is what
will build the reader-publisher relationship and
give your business a solid foundation on which to
grow and prosper!
About the Author
Terri Seymour owns and operates MyOwnEzine.com
MyOwnEzine.com is a website, ezine and service which
provides the resources, tools, guidance and more to help
you start, publish and promote your own ezine. You can
contact Terri at mailto:ter02@newnorth.net Subscribe
at mailto:subscribe@myownezine.com or visit
http://www.myownezine.com for lots more info.
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